“The Only Constant in Life Is Change.”- Heraclitus
It is natural to assume that the data deluge we experience today makes it easy to see the change and be prepared for it. In reality, the abundance of data only muddied the waters, making it more difficult to see.
Introducing Zeist indicators. Designed across five dimensions: emotional, financial, social, cultural, and political, our 50 indicators offer insights to help you see, understand, and anticipate shifts in our national mood.
Can your business afford to ignore change?
What makes a brand likable? Or makes a candidate relatable?
In a word, well, words. They have the power to move us or push us away. So, which words can help you or hurt you? Enter our proprietary AI-powered semantic analysis technology.
Our system sifts through millions of words that people use to describe a particular issue and identify the most impactful trigger words for you.
Tell us your topic, we’ll show you its Emotional Trigger Words. Now all you need to do is to weave these words into your narrative, thus supercharging your messaging.
People are more than segments and there is no single market segment or dimension that accurately describes the American population. The truth is that opinions, thoughts, and emotions all interact and drive our attitudes and decision-making. Attempting to understand consumers without taking these contingency factors into account can lead to faulty conclusions and inaccurate assumptions.
The Zeist Tracker employs a unique approach to gathering data, understanding relationships between elements, and delivering insights that provide a faster, better view of the ever-changing landscape.
And since it's available through generative AI, it's easy to ask the questions that matter to you - and get immediate, actionable insights.
Our questions are designed to solicit real-world feedback organically. They're conversational, fluid, and focused on understanding why people have the attitudes and decisions that drive their behavior.
Most importantly, our methodology minimizes potential respondent bias. The questionnaire is structured to create a cognitive and emotional environment with a built-in natural barrier to respondent bias. The result is top quality, bias-free data.
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