Our innovation is built upon a Single-Origin Multi-Optic (SOMO) system, which reinvents traditional surveys with advanced cognitive science techniques based on sentiment elasticity.
Key advantages of SOMO:
Every thought, opinion, and decision is related. Zeist tracks these relationships and uses them to predict behavior.
Zeist's high-validity respondent-centric questions increase the accuracy and predictive power of the data.
Consistent, longitudinal tracking of inter-related elements allows for more effective trend identification and response strategy.
Quantum
Cognitive Survey
Pre-mortem
Open-Ended Questions
Consistent
Tracking 2x/Mo
The Zeist Tracker creates a framework for predicting situational intelligence by using a quantum cognition model. Similar to how quantum mechanics describes the behavior of particles on a subatomic level, our thoughts and decision-making processes can be understood and described by understanding their relationship. We call this relationship "situational IQ".
The Zeist Tracker gathers data from consumers about their attitudes, emotions, feelings, and decision preferences over time. This data is used to model the uncertain and context-dependent nature of human decision-making. In other words - every thought, opinion, and decision that people make is related to one another. Zeist Tracks these relationships and uses them to create predictive models of consumer behavior.
The Zeitgeist Tracker adds context to the decision-making process, significantly reducing risk by expanding the variables in the predictive model. This contextual intelligence allows planners and communicators to avoid pitfalls, optimize timing, and proactively improve messaging. All of this is delivered in an user-friendly reporting platform, or if you like, download and incorporate into your own models and dashboards.
Read more about the Zeist Analysis.
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